Dirt is Good : National Heroes Day

Only a few young Indonesians know about the struggles behind the freedom and prosperity they are enjoying today, and Rinso - a brand that believes that there is a story behind every stain – decided to do something.  

On The National Heroes Day in November 10th, 2015 LEMARI1011 (‘The Shelf of November 10th) was launched. It is a digital library showcasing inspiring stories of Indonesia’s national heroes from the perspective of their closest witness: Their clothes.

To help kids more engaged with the content, a children storyteller presented stories that are mostly untold at school, nor on text books.

Only by learning from our heroes of the past we can be our own heroes of the future.