Indomie : Fried vs. Soup

While all Indonesians love their noodles, everyone's preference on how it's served is pretty divided: fried or soupy. These two viral videos were created to promote Indomie's new product that is basically a combination of fried noodle and soup noodle. Borrowing popular sub-culture like telenovela (Mexican soap opera) and hiphop, these videos has helped the brand to engage with wider audience and created a brand distinction in the very saturated market.