Garuda Indonesia "Hands"
For three consecutive years, Garuda Indonesia has been named "The World’s Best Airline Cabin Crew" by SKYTRAX. This strongest asset is what sets them apart from any budget carriers that have emerged as their strongest competitors in only less than a decade.
The purpose of the campaign is for travellers to reassess their choice of carrier by giving them enough emotional reason to take Garuda Indonesia instead of any low-cost carriers that are cheaper but less comfortable and safe.
“Hands” portrays the intricacy behind Garuda Indonesia's excellent service and hospitality. It features Garuda Indonesia crew members working hand in hand to create a harmonious choreography that symbolises the airline’s impeccable service in every single journey.
The campaign received 95% positive rate from the audience since its airdate and has established stronger preference from local travellers toward flying with Garuda Indonesia.
The campaign also highlights Garuda's excellent features and services: