Iritology: Popularizing The Thrift Subculture


Axis is a cellular provider that is widely known for its cheap price. Its latest campaign sees this penny-pinching lifestyle as "Iritology" (which means "Thriftology"). It is a belief that allows people to feel good about their smart saving decision.

It is one of the most talked-about campaign in recent years, generating a lot of memes and parodies from people in Indonesia. Like this remix below: 

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